Barry Sullivan’s a ‘Man on a Mission’……….

He rattles along at 100 miles an hour……forever exuding positivity……responding to the mobile phone that beckons incessantly……squeezing meetings, interviews and networking into his hectic schedule.

It’s breathtaking even to watch him in action. In his time, ‘Sully’ has adroitly rubbed shoulders with Captains of Industry, political heavyweights and ego-maniacs.

But to me, he’s no different to the 18 year-old kid who rolled up to the Rovers’ opening pre-season training session in 1981……………


He tagged along that night, he says, with an Everton neighbor, Gary Allen ( a dual-premiership ruckman ), who was considering a come-back with the Hawks.

“ ‘Sticks’ didn’t last; he headed back to play with Milawa. However, I liked the feel of the place and decided to hang around………”

But Sully was lucky he was there. A few years earlier, he’d endured an farmyard accident which almost had dire consequences:

“We had an old electric motor which generated our windmill. Sometimes it was hard to get the V-belt moving, so I gave it a bit of a whack, my hand went around the pulley and  my fingers got caught. They were so badly-cut, there was talk of amputating a couple, but thanks to Dr.Fraser and the surgeon, Hal Stanistreet, they managed to keep ‘em intact.”

He was mad on sport, but not over-eager to follow in the footsteps of his dad Kevin, who was a prominent racehorse trainer. Instead, he started an engineering degree at Monash University and would travel home each week-end to play with the Rovers.

“It wasn’t ideal. I didn’t do a proper pre-season for years, and I’d train with different clubs around the suburbs close-handy. Once they started putting pressure on me to play with them, I’d move to another club.”

So he continued to be a fleet-footed, energetic winger/half-forward with the Reserves, in between dealing with a succession of soft-tissue injuries. But he knew, half-way through his third year at the Rovers, that he must be getting close to that eagerly-anticipated senior berth.

“There was a place in the city – Magill’s Newsagency – that sold the ‘Border Morning Mail’. I didn’t have enough money to buy a paper, so I’d go in there and flick through the O & M sides.”

“And there it was – Wangaratta Rovers: In – B.Sullivan (debut). I waltzed out of the shop and floated back to Wang that night.”

He thought nothing of the travel. “I just reckoned it was worth the effort to get back home and play with the Rovers and catch up with my mates. I didn’t even realise, for the first four years or so, that you could put your hand out for travelling expenses.”

He played in the Hawks’ Reserves premiership teams of 1983 and ‘84, but his break-out season was 1985, when he cemented a permanent spot in a side which included a few handy debutants in Tossol, Walker, Allen, Goodear and Bryce.

Word subsequently filtered through to Melbourne that this ‘bush dasher’ had something special. ‘Sully’ was invited to train with the Demons during the season, with a view to possibly joining them in 1986.

“It’s hard to describe the exhilarating feeling when you walk out onto the MCG for the first time,” he says. “All the big names were there….Alves, Robbie Flower, the Healy boys, Kelvin Templeton, Brian Wilson and, of course, ‘Barass’……I felt a bit inadequate, but the first few night were magic and I didn’t feel out of place.”

“Then I did a ‘hammy’, and was restricted to weight work. They dropped right off me….”

So it was back to the Rovers……and reality.

‘Sully’s’ engineering degree, in which he majored in electronics, proved a handy tool. The Computer Age was upon us and he found himself in demand. Fate fell his way when, after spending some time at the electronics firm E-Mail, he was offered a position at the Wangaratta division of IBM.

Within a fortnight of starting, he was sent to Florida, to work in their development laboratories. And for the next few years his pre-season training plans would be thrown into disarray when he’d be somewhere in the U.S for two or three months, on assignment.

By 1988, Sully reasoned that there were exciting times ahead, with all the young talent starting to emerge at the Rovers…..maybe even a chance of a premiership, sometime in the future.

Two games into the season – after an 80-point whalloping from Wodonga – he headed off to the States for another lengthy stint. He followed, enviously,  from afar, as the Hawks stormed into the finals.

Safely ensconced in bed, at about 3am on Grand Final night, he awoke, startled, to the phone ringing…….His initial reaction was: ”Shit, don’t tell me they’ve won it !”

“The boys proceeded to excitedly tell me what I’d missed out on. Ronnie Ferguson was screaming down the phone: “I told you this was the year…..! “

Sully’s meteoric rise through the leadership ranks at IBM certainly hadn’t affected his zest for footy.

“He was one of those priceless fellahs who was capable of lifting morale about the place – always happy-go-lucky. He just knew how to mould team spirit,” says one of his coaches, Laurie Burt. “And don’t forget, he was a more than handy player, ever-dangerous around goals and very hard to play on.”IMG_3609

The Sullivan resume’ includes a bag of seven goals and one of six in the 149 goals he booted in his 112 senior games.

But the achievement he cherishes most was his involvement in the Hawks’ 1991 flag. And he got there the hard way:

“ I did a posterior cruciate early in the season. It was a tedious process of treating it with Condie’s Crystals and hot baths, and I  got back a couple of weeks before the finals. I was just holding my spot. Then, lo and behold, I felt a twinge in the hammy before we met Corowa-Rutherglen in the Prelim Final.”

“ Luckily I cruised around, did a few handy things in the Prelim and, at one stage managed to ‘run down’ ‘Juicy’ Kingstone, which impressed the coach. So I made the cut for the big one. It was a matter of keeping out of Laurie’s way, in case he forced a strenuous fitness test on me.”IMG_3607

The Hawks, having fought their way through to the Grand Final after a shock loss to Yarrawonga in the Second-Semi, steamrolled the Pigeons by 69 points. Yarra still had a slim chance at three-quarter time, but when Neale McMonigle snagged the first of his four last-quarter majors, and Sullivan ran into an open goal, it was all over.IMG_3605

By now, Sully had become Manufacturing and Engineering Manager at IBM, but footy and tennis were his outlets. He played another 13 senior games in 1992, and in eight Reserves appearances, showed enough to finish third in the B & F.

That drew the curtain on the Sullivan playing career with the Hawks. It had been a triumph of perseverance and dedication, interrupted by those darned soft-tissue injuries, and marked by a lengthy apprenticeship in the Reserves .

For the next two years he travelled through Europe, Asia and the Americas, as part of a world-wide computer task-force. When he returned home, a good mate, Peter Mulrooney, coaxed him into having one last season – at Greta.

The Blues dropped just one game on the way to the 1995 flag, and proved too strong for a persistent Beechworth. For Sully and ‘Mul’ it was as good a time as any to hang up their boots.

Just to add a further string to his academic bow, he gained a further qualification when he completed a degree in Business Studies at Stanford University, in the U.S.

IBM was booming at this stage, and, as site General Manager, Barry had more than enough on his plate. As the largest manufacturer of electronic goods in the country ( with a turnover of $600 million – $400 million of that exported ), the company was an intrinsic part of the local economy.

It was mind-boggling to imagine the consequences should they happen to depart. But alas, IBM signalled their intention to wind down their Wangaratta operations in 1998.

Along with two U.S partners, Barry initiated the purchase of the plant and they started up Bluegum Technology in its place. He was installed as General Manager.

“Talk about pressure in football……..That was pressure !” he jokes.

“My mind was racing so much, I’d get up at 3am and hit the streets of Wangaratta. It was the only way I could relieve the stress. At least it helped get me fit…..I ran the Melbourne Marathon in late 1998.”

He was invited to partake in Victorian Premier Steve Bracks’ ‘Breakfast Club’ – a ‘Think-Tank’  of 20 of the state’s leading industry and business figures. The list included identities such as Lindsay Fox, Joe Gutnick, Ted Kunkel and Solomon Lew. “Gee, I was way out of my depth there,” he says.

After operating successfully for some time, the consortium received an offer, and sold Bluegum to Selectron, a global electronics company.

He had a break for a while, to re-charge the batteries, but admits he started looking for another challenge. “I’m driven….I need routine.”

So he joined ADI ( now Thales ), as explosives manager, before eventually becoming General Manager, in charge of more than 1,000 staff throughout Australia.

Some time ago, Sully decided it was time to assume more control of his life and retreat from the rigours of the corporate world. He now operates his own business advisory company. It means he’s still in demand, but can work at his own pace (which is flat-chat).

It also allows him more time to devote to the things about which he’s passionate – family, tennis, fishing and footy.

He’s a Country Week tennis stalwart of more than twenty years, and his wife Maree is a triple Club singles champ. Zach ( now 20) has also inherited a love of the game.IMG_3598

Sully took the opportunity to merge his sporting and business acumen when he was enjoying a fishing trip on the stunning Gulf of Carpentaria coastline with a friend, ‘Bomber’ Farrell.

‘Bomber’ met Geelong champ Patrick Dangerfield, who was  involved in a footy clinic at Groote Eylandt at the time, and indicated that he was keen to ‘dangle a line’.

“ He took Pat and his dad out for a fish and mentioned that we were interested in doing a fishing show. ‘Danger’ was keen on the idea. It took a while, but we eventually got around to creating a company called ‘Athletes of the Sea’ and started filming. The objective was to have a bit of fun and enjoy each other’s company, as well as showcasing Groot Eylandt.”IMG_3591

“Earlier this year, Channel 7 broadcast four episodes of ‘The Last Cast’. It rated well. Another offshoot is that ‘Danger’ and Aaron Hobgood are now conducting a fishing show on SEN radio. We’re also introducing a fishing apparel line which will be out later this year.”

After his playing days wound down, Sully remained firmly entrenched in the Rovers camp. His succession of roles have included stints as Runner, Board Member, Football Director and Vice-President.

He’s now heavily involved in recruiting and is well aware of the monumental challenge facing he – and others – to help drag the Hawks from their unaccustomed position at the foot of the O & M ladder.

There couldn’t be a better man for the job………